Brand ldentity
TREKURE=“TREK” & “CURE”
Fuel the exploration, recharge the soul
Brand Story
TREKURE is founded by a group of adventurous engineers who endured 26h of cold and starvation when their car stalled in the extremely -40°C, believing in making jump starter truly provide help anytime and to redefine the future possibilities, producing powerful and simple-to-use products.
TREKURE encourages people to explore the world's charms and endless possibilities across geographical boundaries. It's a voyage of adventure and soul mending.
Enterprise Vision
Empowering pleasant journeys and redefining the possibilities of the jump starter sector
Mission
TREKURE is committed to providing reliable, efficient and innovative automotive products that maximise driving convenience and make life better.
Core Value
User First, Brave and Fearless, Pursuit of Quality, Lead Innovation, Long-termism.