Brand ldentity

TREKURE=“TREK” & “CURE”
Fuel the exploration, recharge the soul

Brand Story

TREKURE is founded by a group of adventurous engineers who endured 26h of cold and starvation when their car stalled in the extremely -40°C, believing in making jump starter truly provide help anytime and to redefine the future possibilities, producing powerful and simple-to-use products.
TREKURE encourages people to explore the world's charms and endless possibilities across geographical boundaries. It's a voyage of adventure and soul mending.

Enterprise Vision

Empowering pleasant journeys and redefining the possibilities of the jump starter sector

Mission

TREKURE is committed to providing reliable, efficient and innovative automotive products that maximise driving convenience and make life better.

Core Value

User First, Brave and Fearless, Pursuit of Quality, Lead Innovation, Long-termism.